SYNERGY
Our main key visual element we will be using is the Disclosure face art work that they use across all platforms, it is seen in their videos and album covers. Disclosure have a Facebook app which allows fans to edit their own pictures by adding the white face over theirs. I think this is a smart marketing and branding technique as it immerses the fans and allows them to feel a part of a fan base.
As can be seen in the video above, Disclosure us the white face in very quick split second flashes appearing on the faces of the artists. As it is used by them a lot, audiences are able to recognise the artist without any additional information. That is why we feel that Arcane himself does not have to present throughout the video as this simple art feature can do the branding. This is also used by Daft Punk as their identity is always hidden due to them wearing helmets. Despite nobody knowing how they look, they a branded by the use of the helmets that are recognisable by most music fans.
We have carried out test shots in order to see if we can incorporate the white face into our music video. Despite Sam Smith being the main focus of the music video itself, the video will still be entirely made to brand Disclosure or in this case Arcane. Flashes of the white face will appear throughout not only on Sam Smith but on random settings and places. This will result in constant branding throughout the video as the white face is a distinct well known feature of Disclosure.
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