A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed.
Our core audience will be mainly young males who start from the age of 14+ , boys who are typically interested in music production just like Disclosure and who like to make their own music. They would be middle class and like the electric genre. Our music video will appeal to them as we will include clothing that you generally see the core audience wearing such as jeans , shirt or casual top and a bomber jacket. Also make sure we reach target of making it a electric genre so they will be able to understand and enjoy the video. Usually in Disclosure music videos their are bright light and to make our video appeal to the core audience we are going to have bright lighting in the background because that is what the core audience will expect. The core audience could also be two brothers who want to follow in the footsteps of disclosure.
This is an example of the clothing the core audience generally wear and go out and buy.
Our wider audience will be a bit older such as 30+ but also middle class and could also include girls as girls could like their music but not be the main target audience. For example , girl may not wanna dress like disclosure , however they like the music they make and listen to it but wont go out their way to listen to it. Our video may not appeal to the wider audience but will like the song choice.
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