The typical target audience for Ellie Goulding, are females and are aged 18-24. YouGov uses many different categories when collecting data about target audiences. They use demographics, lifestyle, personality etc. I've also looked at the media category when looking at the typical target audience for Ellie Goulding.It shows that her typical audience are online for about 46-g0 hours per week, and they watch TV for about 16-20 hours per week.
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