Pitch - 3| Initial Idea (Seun)

The initial idea for our music video came from seeing the original music video, then listening to the song and drawing ideas from there.

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The theme of night life was one I thought worked really well in the video, and was what I would've imagined it to be before seeing the video. We also felt the use of slow motion would be necessary, as it really works in the video, therefore, we intend on having this feature in our final product.


Another edit effect we will be including is a stylistic effect. I had originally seen this sort of effect take place in the Don't Blame It On The Boogie music video by the Jackson 5.



The effect, in question is the one below. The duplicated layer with added colour, I think would work really well in our video, but in a different format. We feel that this effect would be very stylistic, especially in the form that we'll be using it.

A video that shows the use of location/focus, which is similar to what we'll be doing is Trouble On Oxford Street by Skinny Lister. This video uses the focus effect very well, to blur the bright lights and focus on the artist, which is an effect we intend to use.

Our video will follow Goodwin's theory on music video, by consisting of narrative and performance aspects, which will cater to both genres, being electronic and pop.