YouGov Profiler
The conventional target audience for Ed Sheeran are females aged from 18-24 based mostly in the UK. This seems to to be accurate as Ed Sheeran is a UK artist who mostly writes love themed songs which would cater more to the female demographic than the male. YouGov profiler takes into account categories such as demographics, regions, politics, professions and monthly disposable income, This allows me to pinpoint conventional demographics for specific artists which will later become useful when we pick what music video we do and do what audience we have to cater to.
On the other hand we see another UK artist with an almost opposite demographic. A conventional fan of Skepta is a 18-24 year old male who lives in London with a a substantially higher disposable income in comparison to above at £125 to £499. Even though they are both solo UK artists, if we were to make a music video for them they would differ greatly as they are aimed at opposite genders and the amounts of disposable income are different.
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