DISCLOSURE
Disclosure are an English electronic music duo, consisting of brothers Howard and Guy Lawrence. The siblings grew up in Reigate, Surrey. Their debut album, Settle, released on 3 June 2013 through PMR, was nominated for Best Dance/Electronica Album at the 2014 Grammy Awards. Following the worldwide success of their album Settle and a worldwide tour, the duo began working on their second album Caracal, featuring vocals from Sam Smith, Gregory Porter, The Weeknd, Lorde and others. The music videos for official singles from the album published on YouTube are interconnected and follow a story line, each newly released video furthering the plot. The videos follow a young woman in a sci-fi, dystopian world who is, for some unknown reason, being chased by the police.
SEUN aka ARCANE - Artist being branded
We have taken Disclosure's marketing strategy and incorporated their white face outline to our artist which is Seun. We decided to get rid of it being two brothers and as a result put all of the branding focus on one person. We have chosen the name Arcane for our artist as by definition it is being mysterious or secret. This links to Arcane not being the main focus of the video, but rather being mostly branded by the art.
Another example of a distinct artist feature can be the priest clothing of Tchami. It is present in every one of his videos and his marketing art work as seen on the right which is similar to ours as it uses the face outline.
Costume - Most artists of the electronic genre use very casual clothing and is rarely very branded and distinct as with Tchami and Daft Punk. This can connect with a wider audience due to its simplicity and availability to everyone. This may be good as building an expensive and lavish brand image may push away audiences of a lower disposable income.
No comments:
Post a Comment