"In what ways does your media product use, develop or challenge forms and conventions of real media products?"
I believe that our media product follows similar patterns to real media products, making it as professional as the music videos in the industry. We, however, did certain things differently in order to challenge certain aspects.
A typical music video would have focus on the main artist all throughout, consisting of a lot of close ups, mid shots and screen time on the main artist themselves. However, considering our main artist is a producer (Arcane), we wanted to use the metaphor of them being 'behind the scenes', as they would when producing the music itself. Therefore, we intentionally chose to give the vocalist (Dan Davids) that Arcane was working with, more screen time and more focus. This goes against the convention of having focus on the main artist, as the main artist makes a slight cameo, rather than being in the limelight from beginning to end.
We used slow motion in our product, mid shots, close ups and cut the video to match the timing of the audio. These are all techniques we found in our research of actual music videos.
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