Monday, 11 January 2016

Update To Design Ideas

I've decided to adjust the design idea by having Arcane and Dan Davids appear as focus artists, rather than only Arcane. I feel this works best as it promotes the collaborations between the two better, in addition, it makes more sense to the casual fan. The project is intended to cross the bridge of producers and artists coming out as main artists together.

Having said that, the fonts I'll be using for Dan Davids' name will be:


Cerena: 




Keep Calm:




The Bold Font: 




For Arcane's text, I used Lemon/Milk as I feel it works very well in the digipak.

I'm going to be using Keep Calm, as I feel this works best in giving a formal font a sense of informality and casualness, which is something we addressed with Dan Davids' branding (which is the same as Arcane's casualness).


And for the album name, I decided to go with Hacked as I felt it was the best fit for an electronic influence, also matching the album concept of 'voltage'. I duplicated the layer in order to give the secondary copy a motion blur effect, as repeated from the draft ancillary made months ago.

Below are the results of when they are put together (not the final product).

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