What is the function of a music video?
A music video is a short film integrating a song and imagery produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote and sell music.
One of the functions of a music video is to promote the artist and give the audience a visual representation of the artist. This can be done by the use of mise en scene such as costume, setting and props.The costume worn by the artist can be his defining factor that audiences recognise him by. For example as seen above, the Weeknd's defining factor is his crazy hair which is unique and makes him easily recognisable. It can be easily said that this music video was made to promote him as he remains the main focus throughout. We see him walking down a road after a car crash where he remains centralised withing the frame all the time, leaving the audience nothing else to look at other than him. Music videos are a form of entertainment, so its important to entertain the viewers highlighting the artist is a bonus, this can be done by dancing, acting, using animation or comedy.
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