10. Analysis of costume, props, location and setting

Video 1

My story- Krept and Konan
Costume: the clothing was quite dark which matched the lighting and the setting at the beginning. They wore tracksuits throughout most of the video, however changed to more casual outfits towards the end. This matched the lyrics as they rapped about their success.

Setting/location: They were in the streets which matched the song, and it was night time which also matched the song. They also filmed in a house which was relevant to the lyrics. 

Props: They wore snapbacks which were part of their casual outfits. They also used phones, which is very relevant to the genre which is grime. They also were shown with drinks. 

Video 2

Right here- Jess Glynne
Costume: the outfits in this video were very colourful and bright which matched the song and the genre. They were also quite urban outfits which was relevant to the genre. There was also a contrast where the outfits switched to black and white which matched the effects that the video had. 

Setting/location: A lot of the video was filmed in front of a black brick wall, which was still relevant to the song. There was also another location where she was in the back of a car going down the street. The end of the video showed her performing on stage. 

Props: The main prop was the car, where she was on the back of it. Also she was shown with friends using trolleys and having fun, which matched the pace and tone of the music. 

Video 3

Rather be- clean bandit ft jess Glynne
Costume: the outfits were quite simple and casual, which was relevant as it showed the young girl carrying out her normal daily routines. The outfits were also quite cute which matched her personality. 

Setting/location: The location was tokyo, the fish market which she passed as part of her normal day to day routine. She was also shown at her house getting out of bed. There was also a stage where the young girl was watching it from the crowd. 

Props: The main props were the scooters which they were on. Also there were instruments, one of them being a violin.