48. Ancillary work research ideas (1)

47. Importance of digiaks

Digipaks are a modern approach to CD packaging, and allows inclusion of more information, than a normal CD packaging would. On digipak there is continuity of texts and fonts over all the panels which links them altogether and also links the artist to the digipak. It may also link different individual songs as well on the panels. The digipak will most likely have a theme and portray the artist in a certain way.
The digipak helps to promote the artist, helps to make money for the artist, creates a visual image for the artist, can help to establish the artists genre and helps to build a fan base. This also means its something for the fans to keep.

CD Cover